Money break down of the NFL Draft

By Justin VanFulpen

Tomorrow is the first round of the 2017 NFL Draft here is a look back at last year’s draft (2016) in terms of the average guaranteed dollars by round.

1st Round = $13,518,446

2nd Round = $3,024,333

3rd Round = $755,602

4th Round = $524,372

5th Round = $231,976

6th Round = $124,830

7th Round = $72,496

So you can see there is a big drop off from the first round to the second round in terms of guaranteed dollars. Below you will see a breakdown of all last year’s first round picks in terms of total contract (all 1st round pick total contract is guaranteed) and the signing bonus.

So you see there is a huge drop off in terms of your total contact from being the 1st pick of the draft to even being the 16th pick in the 1st round. Between Jared Goff to Taylor Decker there is a difference of almost $17 million dollars.

Because of amount of money that is on the line that why teams do as much work on not only the playing ability but the personal and back ground of a prospect.  We see this year two prospect have had off the field issues weeks leading up to the draft that could cost them a lot of money in CB Gareon Conley, Ohio State (one time projected as high as top 15 overall ) and DT Caleb Brantley, Florida (one time projected in the 1st round).   We will see what end happens with these two prospects when it is all said and done. So as an NFL prospect you need to remember it is not just about how good of a player you are or can be on the field.

What can help/hurt NFL draft stock that has nothing to do with playing

By Justin VanFulpen

True in the NFL it is all about can you play the game at a high level and it is about the film and as they always say “the eye in the sky can’t tell a lie” but there are other factors that make up a player draft stock that has nothing to do with your skill as a player. There are a lot of things that are out of players control but there are many that it comes down to choices.

Effort/Hustle – Going 100% on every play doesn’t have anything to do skill.  Having a high motor and giving hustle and effort on every play is only a positive and is something that a player can control.  

Football IQ – Film study, knowledge of your opponent, what are his tendencies, knowledge of your scheme and the purpose of each play, knowledge of the rules, all of these things it doesn’t matter how athletically gifted you are as a player.     

Failed Drug Test – As a player you might not thing that this is a big deal but it is something that can hurt you with NFL teams and is something that as player you have control over.

Domestic Violence/ Violence against Women – There are many documented cases that has affected guys draft status including this year with Joe Mixon.  Even with this happing a few years ago many teams have taken him off their draft board.

Association – When NFL teams are doing their due diligence investigating player’s back-grounds they are interested in who the player hangs with off the field and do any of these people present red flags.  They are wondering if by associating with these people will the player be affected to making some bad decisions?

Social Media – Monitoring and reviewing player’s social media has become a big time in the recent years.  Scouts are looking to see what the prospect is posting on these platforms.  They are looking for is the player posting about football? Some of the red flags they are looking for is the prospect posting about Guns, Violence, Drugs, Alcohol, etc.?

Medical – This is one that a prospect doesn’t have much control over, in football injuries happen, and they do have an effect on prospect draft grade.   What a prospect does have is when the injury does happen how hard to they attack the rehab, also what are you doing as far as injury prevention?

NFL Draft: 5 Year Draft Averages by Position (2016-2012)

By Justin VanFulpen

With the 2017 NFL Draft less than a month away here is the average amount of players drafted at each position over the past 5 years (2011-2016) and the highs and lows.

QB – Average amount drafted – 11.6 – High amount drafted 15 (2016) Low amount drafted 7 (2015)

RB– Average amount drafted – 20.2 – High amount drafted 23 (2013) Low amount drafted 19 (2014,2012)

FB – Average amount drafted – 2.6 – High amount drafted 3 (2016,2015, 2013) Low amount drafted 2 (2014, 2012)

WR – Average amount drafted – 32.4 – High amount drafted 34 (2014,2015) Low amount drafted 28 (2013)

TE – Average amount drafted – 12.8 – High amount drafted 18 (2015) Low amount drafted 9 (2016)

OT – Average amount drafted – 20.8 – High amount drafted 26 (2015) Low amount drafted 18 (2013)

OG – Average amount drafted – 16.4 – High amount drafted 21 (2012) Low amount drafted 14 (2014)

C – Average amount drafted – 6.4 – High amount drafted 10 (2014) Low amount drafted 4 (2012)

DE – Average amount drafted – 22.6 – High amount drafted 30 (2013) Low amount drafted 21 (2012)

DT – Average amount drafted – 20.4 – High amount drafted 23 (2012) Low amount drafted 18 (2015)

 LB – Average amount drafted – 33.4 – High amount drafted 37 (2015) Low amount drafted 27 (2013)

CB – Average amount drafted – 31.4 – High amount drafted 32 (2016,2015) Low amount drafted 29 (2013)

S – Average amount drafted – 19.4 – High amount drafted 23 (2013) Low amount drafted 15 (2015)

K – Average amount drafted – 1.8 – High amount drafted 4 (2012) Low amount drafted 0 (2015)

P – Average amount drafted – 1.8 – High amount drafted 3 (2016) Low amount drafted 1 (2015,2014)

 

Should College Football Coaches have agents?

Justin VanFulpen with client Davenport Head Coach Sparky McEwen

By Justin VanFulpen

There is a saying that “coaches are hired to be fired” or move on to another opportunity.  Everyone knows that college football at any level is a business and the primary role of any coaches’ agent is to help his or her client get a job or get a better job.  A successful agent may significantly enhance his or her clients’ bargaining power if he or she is truly knowledgeable about the level and type of compensation available to candidates in the market.

Most if not all of the top college coaches have agents, and some are represented by the same agent or agency.  Some people think that there is a conflict of interest with agents that might represent multiple coaches or both players and coaches.  But the job on an agent is to do what is in the best interest for his or her client.  As an agent, you’re only trying to facilitate something for your client, and that’s your job.

In the football coaching business you can’t insure success in terms of wins on the field, if things go wrong there can be factors that are beyond a coach’s control.  But what a coach can control is have or not having someone working for them behind the scenes.

As a college coach with a job there is much more than just coaching the X’s and O’s so to have someone advising you on the land scape of the football business, if it is about a new job opportunity, a contract, an off the field opportunity and much more, it can be invaluable.

Some coaches might reason, only head coaches need an agent or why do I need an agent, I can put these deals together on my own.  The really question should be why wouldn’t you have someone representing you.  It is another pair of eyes looking at a deal, someone to bounce an idea or thought off of that has experience in the football business.  True a coach could just use an attorney to look at a contract but they normally don’t have a lot of experience with everything else that goes on in the football business world.

Just like in any business there are better agents then others but the fact is being in the college football industry having an agent to represent you to athletic directors or other coaches behind the scenes so it doesn’t take your focus away from the task at hand can be invaluable.

What College Football All-Star Game Directors look for when inviting NFL Draft prospects to All-Star Games

Justin VanFulpen at the Texas vs. the Nation All-Star game in Allen, Texas

By Justin VanFulpen

First and for most College Football All-Star games are a business, they need sponsors to help take care of the expenses to bring in the NFL Draft prospects.  These sponsors want their brands to be associated with the NFL without having to pay the top dollars to be an official sponsor of the NFL or a competitor of their already has that category locked up with the NFL.  So to get true NFL prospects is a must to be able to help keep sponsors coming back year after year.  That is a major selling point to sponsors is how many draft pick you had or how many players you have in the NFL that played in your game.

When the spring grades come out from BLETSO and National not only are the agents and financial advisors try to get their hands on them but so are the people that run the all-star games.  All-star game directors of player personal want to see if the players NFL spring grade matches up to what they think of the NFL prospect.

When I was in that position in charge of personal we built our boards like we were an NFL team.  We wanted to make sure we could get the best prospect in our game as possible.  Any game not named the Senior Bowl knows it has to more work on elevation because since the Senior Bowl is far and away the number one College Football All-Star game.  If a player is going to play in an all-star game and get an invite from the Senior Bowl he is accepting that invite.

Here are things that Player Personal Directors look for when inviting prospect to College Football All-Star Games:

1. Is he a true NFL prospect: Does he have the ability to play on Sundays and is not just a good college football player?  What are scouts saying about him, will they want to see more of him in a college football all-star game setting?  What grade do you have on the prospect ? As a director can you defend the selection to NFL scouts if they ask.

2. Does he have NFL measurables: If there is a tie between two or more prospect for a game roster spot, directors will go for the bigger, longer player.

3. Where the player from: Since the game is a business it doesn’t hurt to have a few local or regional prospects to help with media coverage and ticket sales.

4. What agents are recruiting the prospect: What kind of relationship does the agent have with the games personal director? Is the agent truly trying to help the prospect or just help him if he signing the prospect? Is the agent using one all-star game invite to help the prospect get a “better” invite?

5. Is the college coach calling for the prospect: Will his college head coach or position coach pick up the phone or send you an email recommending him to the game? We would always have his happen and it did factor into our decision making process.

At the end of the day the College Football All-Star game process is a big part in which a prospect can raise his draft stock so as a director of player personal you want to make sure you get the best possible prospects into your game.

2018 NFL Draft process starts with “Junior Days” and Spring Grades

By Justin VanFulpen

Right now we are getting close to the 2017 NFL Draft but NFL scouts around the country are getting ready to start their work on the 2018 NFL Draft on college campus in what is called “Junior Days”.

What are “Junior Days”? Well there are two scouting organizations that NFL teams subscribe to called BLESTO and National (National Football Scouting) each of these organizations is made up of scouts from different teams, and all except the New England Patriots “subscribe” to one of these services.

Normally the college coach who is the pro liaison sets up the junior day in which the draft-eligible players for the next year take part in a workout much like a Pro Day just for these scouts. These junior days are normally scheduled during spring practice.

Scouts do measurable, the player’s height, weight, hand size and reach, some school will allow their players to run the 40 but others won’t. The scouts will also have the players take the Wonderlic test which is a standardized test which is used to assess the aptitude of prospective employees for learning and problem-solving.

The scouts also view film for the player’s junior year as well as background information and injury history. From there, only a single report is filed and shared with the other teams as part of the group, and then there is a meeting where the reports are shared with the member clubs sometime in late May.

Once those reports are filled that is when people in the football business try to get their hands on those reports or just the grades. Even though all information from National Football Scouting and BLESTO are proprietary, agents, financial advisors, trainers, all-star game organizers, media members, and NFL draft gurus all try to get their hands on what is referred to as the “spring grades.”

Once anyone gets their hands on these grades they will start contacting the players letting them know what their “spring grade” is.

These grades are not set in stone and they sure change thru out the season but they are for sure a great starting point. The grade that either of these services gives a player the May before he plays senior season doesn’t have a huge effect on where the player is drafted a full year later but does have a good bearing if the player will get invited to the NFL Scouting Combine which is run by National and has input by BLESTO on who gets invited.

Springs grades are important starting point for people in football business and the prospects.

Marketing Money for NFL Players

By Justin VanFulpen

When it comes to off the field marketing dollars for NFL prospects or players there isn’t a lot of money or opportunities compared with the amount of players or prospects.  In terms of marketing the dollars and opportunities go to the skill players (Quarterbacks, Running Backs and Wide Receivers) and some top level defensive players.

NFL Players Inc., the licensing and marketing arm of the NFLPA has done a nice job getting group licensing deals done that involve all current active NFL players.  They work with companies like EA Sports the does the popular Madden Football Video game and many other companies.

There are some more standard marketing deals that get done:

  1. Shoe and Apparel – Nike, Under Armour (Both companies licensed by Players Inc.)
  2. Trading Cards – Panini, Topps (Both companies licensed by Players Inc.)

But then there can also be some more creative deals to make dollars like getting paid to “Tweet” working with a company called Opendorse that is licensed by Players Inc. and the value of your “tweet” depends on how many Twitter followers you have.

Our a player can make additional money by having their own online t-shirt store with another licensed Players Inc. company 500 Level.

But be careful not to be fooled about how much money NFL players make off the field, it might not be as much as you think.  According to Opendorse Top 100 Highest-Paid Athlete Endorsers of 2016, which used Forbes World’s Highest Paid Athletes as their resource – here are the top 15 paid NFL players in terms of endorsement earnings.

  1. QB Peyton Manning – $15,000,000
  2. QB Drew Brees – $12,000,000
  3. QB Cam Newton – $12,000,000
  4. QB Russell Wilson – $10,000,000
  5. QB Tom Brady – $8,000,000
  6. QB Eli Manning – $8,000,000
  7. WR Demaryius Thomas – $1,200,000
  8. WR Julio Jones – $1,200,000
  9. LB Luke Kuechly – $1,000,000
  10. WR Dez Bryant – $500,000
  11. WR AJ Green – $500,000
  12. QB Joe Flacco – $500,000
  13. QB Philip Rivers – $500,000
  14. QB Sam Bradford – $300,000
  15. TE Zach Ertz – $200,000

So just know that just because a player is in the NFL doesn’t mean that he is making a ton of money off the field in endorsements.  Yes there are ways to be creative and find different avenues for off the field dollars but the main part of a players income will come from his contract with his team.

NFL Draft: College Scouts vs. Pro Scouts

By Justin VanFulpen

As we push towards the start of the all-star game season (Senior Bowl, East – West Shrine Game, etc) as an NFL Draft prospects you will start to get interview by what are called “College Scouts” from NFL teams.  These guys’ jobs are to gather information both football and personal related, evaluate your play and write up scouting reports that can be reviewed by their team’s coaches and front office.

“Pro Scouts” on the other hand evaluate current players in the NFL, as well as players in the CFL, AFL and other leagues.  Before pre-season rosters get cut down to a team’s 53 man roster these scouts are evaluating each player on the other 31 roster so if that player get released they have a “pro scouting report” on that player.

Each NFL teams has much more College Scouts then Pro Scouts on their staff.  In the past when a player get released I have heard them saying well this scouts from a certain team really like me before the draft.  After the draft is over college scouts have little to no impact on what an NFL teams does in training camp or in the season, because once the draft is over their cycle looking at next year’s draft prospects starts.

As a prospect you need to know that when/if you gets released that your agent (you if you are representing yourself) need to contact the teams Pro Scout to get a work out or get signed.