Tag: Marketing

7 Things an Agent can help a Coach with

When it comes to the business of coaching there is a lot more then just X’s and O’s and having someone on your team that can provide assistant in many different ways can be invaluable. Here are just 7 different things an agent can help their coaching client with.

Social Media Consulting:  An agent can review coach’s social media accounts to make sure they are presenting the best image possible and if they aren’t on a social media platform help them get on it and use it to its best ability possible.

Interview Preparation: An agent can help get coaches prepared for their job interview from everything such as sample interview questions to reviewing their overall plan.

Media & Public Relations:  An agent can help coaches utilize the media and public relations as the ability to get their message out there and help increase their visibility and showcase their skills.

Career Counsel: An agent can be a sounding board with proven-expertise to assist coaches in their all aspects of their career.

Marketing:  An agent can help our coaches identifying potential outside income opportunities that may be available to them, such as public appearances, paid media opportunities, golf outings and more.

Job Placement Support: An agent can work to put their coach in the best position to obtain their desired position through anticipating openings, gathering information, and strategizing in all areas of the search process.

Contract Negotiation: An agent can focus on maximizing their coaches earning potential and professional protection, while the coach can just focus on being the best coach he can be.

19 Things a NFL Agent Does For Their Client

By Justin VanFulpen

Not all firms or all agents do all these things but they are aware of these things and can get them done if need.

1. Contract Negotiations – Top thing an agent is trying to is maximum their clients on the field contract and any off the field contacts.

2. Marketing and Selling Film (Pre-Draft & Free-Agency) – 80% of players draft grade is based on film and when players go into free-agency it is all about selling film and ability.

3. All Star Game Invites – Agent can push players to the All-Star game directors even before the season starts.

4. Training – Not only pre-draft training recommendations but also off-season training as well.

5. Nutrition – Goes hand and hand with training but it also in-season and off-season.

6. Endorsements and Marketing – Addition way for agents to help their clients make money off the field.

7. PR and Media Relations – The Media is a good way to be able increase visibility and brand.

8. Relocation Assistance – Players can always be on the move in free-agency and new teams.

9. Appearances – If it is not a paid appearance sometime it worth more to your brand to be somewhere.

10. Injury Settlements/ Grievances – There is always injuries in football and it is a business so need someone to look out of your best interest as a player.

11. Benefits Assistance/Education (401K, Pension, Performance Base Pay) – Helping the players be aware of everything that is available to him and how it all works.

12. Financial Advisement (In-house, Referral, or Vetting) – Some agents have this service done in house or can help their clients find the right qualified fit for them.

13. Taxes (In-house, Referral, or Vetting) – Some agents have this service done in house or can help their clients find the right qualified fit for them.

14. Insurance (In-house, Referral or Vetting) – Some agents have this service done in house or can help their clients find the right qualified fit for them.

15. Social Media Management – Social media not only can have an effect on your band it is another way to help great additional revenue for the player.

16. Branding/Website Development – Branding is an important part to help increase awareness and increase current and future revenue.

17. Concierge Services – Bill Pay, Event Planning, Personal Services, Travel Assistance, etc.

18. Career Management – Overall guidance of the player current and future plans.

19. Post-Career Planning – Helping figuring out what is the plan after the game of football.

7 Things an Agent can help a Coach with

By Justin VanFulpen

Social Media Consulting:  An agent can review coach’s social media accounts to make sure they are presenting the best image possible and if they aren’t on a social media platform help them get on it and use it to its best ability possible.

Interview Preparation: An agent can help get coaches prepared for their job interview from everything such as sample interview questions to reviewing their overall plan.

Media & Public Relations:  An agent can help coaches utilize the media and public relations as the ability to get their message out there and help increase their visibility and showcase their skills.

Career Counsel: An agent can be a sounding board with proven-expertise to assist coaches in their all aspects of their career.

Marketing:  An agent can help our coaches identifying potential outside income opportunities that may be available to them, such as public appearances, paid media opportunities, golf outings and more.

Job Placement Support: An agent can work to put their coach in the best position to obtain their desired position through anticipating openings, gathering information, and strategizing in all areas of the search process.

Contract Negotiation: An agent can focus on maximizing their coaches earning potential and professional protection, while the coach can just focus on being the best coach he can be.

Marketing Money for NFL Players

By Justin VanFulpen

When it comes to off the field marketing dollars for NFL prospects or players there isn’t a lot of money or opportunities compared with the amount of players or prospects.  In terms of marketing the dollars and opportunities go to the skill players (Quarterbacks, Running Backs and Wide Receivers) and some top level defensive players.

NFL Players Inc., the licensing and marketing arm of the NFLPA has done a nice job getting group licensing deals done that involve all current active NFL players.  They work with companies like EA Sports the does the popular Madden Football Video game and many other companies.

There are some more standard marketing deals that get done:

  1. Shoe and Apparel – Nike, Under Armour (Both companies licensed by Players Inc.)
  2. Trading Cards – Panini, Topps (Both companies licensed by Players Inc.)

But then there can also be some more creative deals to make dollars like getting paid to “Tweet” working with a company called Opendorse that is licensed by Players Inc. and the value of your “tweet” depends on how many Twitter followers you have.

Our a player can make additional money by having their own online t-shirt store with another licensed Players Inc. company 500 Level.

But be careful not to be fooled about how much money NFL players make off the field, it might not be as much as you think.  According to Opendorse Top 100 Highest-Paid Athlete Endorsers of 2016, which used Forbes World’s Highest Paid Athletes as their resource – here are the top 15 paid NFL players in terms of endorsement earnings.

  1. QB Peyton Manning – $15,000,000
  2. QB Drew Brees – $12,000,000
  3. QB Cam Newton – $12,000,000
  4. QB Russell Wilson – $10,000,000
  5. QB Tom Brady – $8,000,000
  6. QB Eli Manning – $8,000,000
  7. WR Demaryius Thomas – $1,200,000
  8. WR Julio Jones – $1,200,000
  9. LB Luke Kuechly – $1,000,000
  10. WR Dez Bryant – $500,000
  11. WR AJ Green – $500,000
  12. QB Joe Flacco – $500,000
  13. QB Philip Rivers – $500,000
  14. QB Sam Bradford – $300,000
  15. TE Zach Ertz – $200,000

So just know that just because a player is in the NFL doesn’t mean that he is making a ton of money off the field in endorsements.  Yes there are ways to be creative and find different avenues for off the field dollars but the main part of a players income will come from his contract with his team.