7 Things an Agent can help a Coach with

By Justin VanFulpen

Social Media Consulting:  An agent can review coach’s social media accounts to make sure they are presenting the best image possible and if they aren’t on a social media platform help them get on it and use it to its best ability possible.

Interview Preparation: An agent can help get coaches prepared for their job interview from everything such as sample interview questions to reviewing their overall plan.

Media & Public Relations:  An agent can help coaches utilize the media and public relations as the ability to get their message out there and help increase their visibility and showcase their skills.

Career Counsel: An agent can be a sounding board with proven-expertise to assist coaches in their all aspects of their career.

Marketing:  An agent can help our coaches identifying potential outside income opportunities that may be available to them, such as public appearances, paid media opportunities, golf outings and more.

Job Placement Support: An agent can work to put their coach in the best position to obtain their desired position through anticipating openings, gathering information, and strategizing in all areas of the search process.

Contract Negotiation: An agent can focus on maximizing their coaches earning potential and professional protection, while the coach can just focus on being the best coach he can be.

Marketing Money for NFL Players

By Justin VanFulpen

When it comes to off the field marketing dollars for NFL prospects or players there isn’t a lot of money or opportunities compared with the amount of players or prospects.  In terms of marketing the dollars and opportunities go to the skill players (Quarterbacks, Running Backs and Wide Receivers) and some top level defensive players.

NFL Players Inc., the licensing and marketing arm of the NFLPA has done a nice job getting group licensing deals done that involve all current active NFL players.  They work with companies like EA Sports the does the popular Madden Football Video game and many other companies.

There are some more standard marketing deals that get done:

  1. Shoe and Apparel – Nike, Under Armour (Both companies licensed by Players Inc.)
  2. Trading Cards – Panini, Topps (Both companies licensed by Players Inc.)

But then there can also be some more creative deals to make dollars like getting paid to “Tweet” working with a company called Opendorse that is licensed by Players Inc. and the value of your “tweet” depends on how many Twitter followers you have.

Our a player can make additional money by having their own online t-shirt store with another licensed Players Inc. company 500 Level.

But be careful not to be fooled about how much money NFL players make off the field, it might not be as much as you think.  According to Opendorse Top 100 Highest-Paid Athlete Endorsers of 2016, which used Forbes World’s Highest Paid Athletes as their resource – here are the top 15 paid NFL players in terms of endorsement earnings.

  1. QB Peyton Manning – $15,000,000
  2. QB Drew Brees – $12,000,000
  3. QB Cam Newton – $12,000,000
  4. QB Russell Wilson – $10,000,000
  5. QB Tom Brady – $8,000,000
  6. QB Eli Manning – $8,000,000
  7. WR Demaryius Thomas – $1,200,000
  8. WR Julio Jones – $1,200,000
  9. LB Luke Kuechly – $1,000,000
  10. WR Dez Bryant – $500,000
  11. WR AJ Green – $500,000
  12. QB Joe Flacco – $500,000
  13. QB Philip Rivers – $500,000
  14. QB Sam Bradford – $300,000
  15. TE Zach Ertz – $200,000

So just know that just because a player is in the NFL doesn’t mean that he is making a ton of money off the field in endorsements.  Yes there are ways to be creative and find different avenues for off the field dollars but the main part of a players income will come from his contract with his team.