By Justin VanFulpen
In the past few years social media has exploded and more and more corporate America is reviewing candidates for jobs social media profiles and making hiring decisions based on what they find on someone’s Facebook, Twitter, Instagram, etc. This has now made its way to the NFL Draft process and it is something some NFL teams are taking to a scientific measurable level.
NFL teams are creating a “social media profile” on NFL draft prospects as well as their regular football profile that included medical and character. This social media profile is looking to see what the prospects are tweeting about, what they are posting, etc. Things that they are looking for is how much does the prospect post something about football? Are there posts about drugs, weapons, or alcohol? Does the prospect post things degrading women? Some NFL teams will use pie graphs to show the percentage of things that the prospect posts about.
How far are NFL teams going back to research? Well one NFL team that I talked to said that they looked all the way back at a tweet QB Jameis Winston had tweeted in high school. Yes, high school.
With this social media analytics and data what NFL teams are trying to find out is, one does the prospect love football and two is he a good guy and can we trust him. Everyone need to know what they post on social media could be viewed differently by different people. True what someone post on social media doesn’t give the full picture but it is a tool that NFL teams are trying to use to make better personal decisions.