Impact of Social Media and NFL Draft Prospects

By Justin VanFulpen

In the past few years social media has exploded and more and more corporate America is reviewing candidates for jobs social media profiles and making hiring decisions based on what they find on someone’s Facebook, Twitter, Instagram, Snapchat, etc. This has now made its way to the NFL Draft process and it is something some NFL teams are taking to a scientific measurable level.

NFL teams are creating a “social media profile” on NFL draft prospects as well as their regular football profile that included football skills on film, medical and character. This social media profile is looking to see what the prospects are tweeting about, what they are posting, etc. Things that they are looking for is how much does the prospect post something about football? Are there posts about drugs, weapons, or alcohol? Does the prospect post things degrading women? Some NFL teams will use pie graphs to show the percentage of things that the prospect posts about.

How far are NFL teams going back to research? Well one NFL team that I talked to said that they looked all the way back at a tweet QB Jameis Winston had tweeted in high school. Yes, high school.

“Our job now as scouts is not just see if the guy can play but every aspect of his life and that now includes his social media and what he post, as what his post is most likely what is important to him as a person. We are now taking it to a level of measuring that.” said one NFL scout.

As we saw play out with former Ole Miss and current Miami Dolphins OT Laremy Tunsil social media was hacked and a video and screen shot of texts were posted.  Tunsil’s fall from the draft’s projected No. 3 pick to No. 13 cost him at least $10 million in guaranteed signing bonuses.  True Tunsil’s social media profiles we hacked by what was believed someone who Tunsil had given access to his profiles in the past.

With this social media analytics and data what NFL teams are trying to find out is, one does the prospect love football and two is he a good guy and can we trust him. Everyone need to know what they post on social media could be viewed differently by different people. True what someone post on social media doesn’t give the full picture but it is a tool that NFL teams are trying to use to make better personal decisions.

Social media can be used for positives things like building one’s brand, marketing, engaging with fans, supporting causes and much more but it can have a negative effect as well and once something is posted it can’t be taken back even if deleted because with the notoriety someone will screen shot it and it will live on.

 

Breakdown of what NFL Draft Grades are made up of per NFL Scouts

By Justin VanFulpen

Film (80%) – Your level of competition and how you played against the best level of competition you faced that year.  Each NFL team will view around 3 full games of your current season normally against who is the best competition. This also includes if a prospect plays in any of the college football all-star games.

Athletic Numbers (10%) – Height, Weight, Speed.  Teams are looking at the film first and then see if the prospect checks off the box in the athletic numbers per the position.

Injury History/Off Field/Football IQ (10%) –  Any major injuries, anything major off the field, love of the game, film study.  Scouts are check social media, talking to high school coaches, strength coaches, academic advisors, current coaches as they try to find out as much information on the prospect on and off the field.

When Should a College Football Coach Hire an Agent?

By Justin VanFulpen

Then simple answer is whenever he wants to or feels he needs to.  A coach can negotiate his own contract and he can do all the other things an agent helps with.  College Football coaches are busy and we all have 24 hours in a day so the question comes does having an agent free up some time?  Does the agent bring other value to the coach?  In terms of other service the agent provides or even just being a confidential sounding board.

If I would hire someone to cut my lawn, it is not the fact that I can’t do it, it is the fact I would rather do something else with my time. This is the same principle here, a coach can know the market place in terms of salaries, contracts, opening, and more but it might be helpful to have someone else there to do some of the work as well.

Also with College Football became even more of a big business on all levels it could be good to have someone to be your voice or even play the “bad cop” role with administration or whoever is in charge of the contracts.  But also there is much more that coaches use their agent for then just getting a deal done and a contract negotiated.

The question I have gotten in the past is “what is the downside” and the answer is there really isn’t one, you as the coach empower the agent to negotiate or inquire about a job or other service so a reputable agent really could only increase your value, add more time back to you or enhance what you are already doing.  Another thing I have heard is “I don’t want an agent to ruin the reputation that I have built so far in my career” and to that I say at the end of the day you are the boss the agent works for you so you guys should have communicated on how you as the coach want things done and it if it doesn’t work out that is when you terminate the relationship.

19 Things a NFL Agent Does For Their Client

By Justin VanFulpen

Not all firms or all agents do all these things but they are aware of these things and can get them done if need.

1. Contract Negotiations – Top thing an agent is trying to is maximum their clients on the field contract and any off the field contacts.

2. Marketing and Selling Film (Pre-Draft & Free-Agency) – 80% of players draft grade is based on film and when players go into free-agency it is all about selling film and ability.

3. All Star Game Invites – Agent can push players to the All-Star game directors even before the season starts.

4. Training – Not only pre-draft training recommendations but also off-season training as well.

5. Nutrition – Goes hand and hand with training but it also in-season and off-season.

6. Endorsements and Marketing – Addition way for agents to help their clients make money off the field.

7. PR and Media Relations – The Media is a good way to be able increase visibility and brand.

8. Relocation Assistance – Players can always be on the move in free-agency and new teams.

9. Appearances – If it is not a paid appearance sometime it worth more to your brand to be somewhere.

10. Injury Settlements/ Grievances – There is always injuries in football and it is a business so need someone to look out of your best interest as a player.

11. Benefits Assistance/Education (401K, Pension, Performance Base Pay) – Helping the players be aware of everything that is available to him and how it all works.

12. Financial Advisement (In-house, Referral, or Vetting) – Some agents have this service done in house or can help their clients find the right qualified fit for them.

13. Taxes (In-house, Referral, or Vetting) – Some agents have this service done in house or can help their clients find the right qualified fit for them.

14. Insurance (In-house, Referral or Vetting) – Some agents have this service done in house or can help their clients find the right qualified fit for them.

15. Social Media Management – Social media not only can have an effect on your band it is another way to help great additional revenue for the player.

16. Branding/Website Development – Branding is an important part to help increase awareness and increase current and future revenue.

17. Concierge Services – Bill Pay, Event Planning, Personal Services, Travel Assistance, etc.

18. Career Management – Overall guidance of the player current and future plans.

19. Post-Career Planning – Helping figuring out what is the plan after the game of football.

How College Football All-Star Game Invites work?

By Justin VanFulpen

The question always comes up from coaches, players, parents, agents, etc. – How does a player get invited to play in a game?   I had an opportunity to be in charge of the personnel for all-star games and like all the other people in the all-star game business we are looking for the best player that will have an opportunity to get drafted.  All-Star Games are talking to NFL scouts to see who they want to see in an all-star game, also they are hearing from agents, coaches who are recommending players both early and late in the invite process.

All-Star games are also looking at the spring grades from BLETSO and National to give them an idea of who as a whole the NFL likes as seniors when they speak with scouts.  One of the big reasons that spring grades as so important when it comes to all-star games and the NFL combine.

Since the life blood of an all-star game is sponsorship and most sponsors are looking to get close to NFL players or be able to say that they are involved with NFL prospects without having to spend the top dollars to be an official NFL sponsor.

But what I always tell people asking that question that communication is key with the personnel directors of the game or their staff.  Sometimes players will miss out on an opportunity to play in an all-star game because they don’t get back with an all-star game to let them know they are interested in playing in the game because they are waiting to get an invite to a “bigger” game.

Communicate with all the all-star games (Senior Bowl, East West Shrine, NFLPA, etc) and it doesn’t hurt to reach out to them via social media, email, phone, etc to get in front of them if you are not on their radar or even if you are it will strength your chance for an invite.

Since the Senior Bowl is by the far the number one all-star game they have the lead when it comes to what prospects go where.  If a player gets invited to the Senior Bowl most of the time they are pulling out of whatever all-star game they are in and going to that game.  Since that is the case and invites are kept close to the vest it causes all the other all-star games to continuously change their roster.

All-Star games start sending out invites in mid to late October and each game does it different as far as inviting players.  Some email the player directly other will send the invite to the school and have the coaches give it to the players.

My advice to players is accept the invite when you get it and get it back to the game if then you get invited to a “bigger” game,  just communicate with the game you had already accepted and just let them know in a timely manner so they can invite someone else.