Impact of Social Media and NFL Draft Prospects

By Justin VanFulpen

In the past few years social media has exploded and more and more corporate America is reviewing candidates for jobs social media profiles and making hiring decisions based on what they find on someone’s Facebook, Twitter, Instagram, Snapchat, etc. This has now made its way to the NFL Draft process and it is something some NFL teams are taking to a scientific measurable level.

NFL teams are creating a “social media profile” on NFL draft prospects as well as their regular football profile that included football skills on film, medical and character. This social media profile is looking to see what the prospects are tweeting about, what they are posting, etc. Things that they are looking for is how much does the prospect post something about football? Are there posts about drugs, weapons, or alcohol? Does the prospect post things degrading women? Some NFL teams will use pie graphs to show the percentage of things that the prospect posts about.

How far are NFL teams going back to research? Well one NFL team that I talked to said that they looked all the way back at a tweet QB Jameis Winston had tweeted in high school. Yes, high school.

“Our job now as scouts is not just see if the guy can play but every aspect of his life and that now includes his social media and what he post, as what his post is most likely what is important to him as a person. We are now taking it to a level of measuring that.” said one NFL scout.

As we saw play out with former Ole Miss and current Miami Dolphins OT Laremy Tunsil social media was hacked and a video and screen shot of texts were posted.  Tunsil’s fall from the draft’s projected No. 3 pick to No. 13 cost him at least $10 million in guaranteed signing bonuses.  True Tunsil’s social media profiles we hacked by what was believed someone who Tunsil had given access to his profiles in the past.

With this social media analytics and data what NFL teams are trying to find out is, one does the prospect love football and two is he a good guy and can we trust him. Everyone need to know what they post on social media could be viewed differently by different people. True what someone post on social media doesn’t give the full picture but it is a tool that NFL teams are trying to use to make better personal decisions.

Social media can be used for positives things like building one’s brand, marketing, engaging with fans, supporting causes and much more but it can have a negative effect as well and once something is posted it can’t be taken back even if deleted because with the notoriety someone will screen shot it and it will live on.

 

Breakdown of what NFL Draft Grades are made up of per NFL Scouts

By Justin VanFulpen

Film (80%) – Your level of competition and how you played against the best level of competition you faced that year.  Each NFL team will view around 3 full games of your current season normally against who is the best competition. This also includes if a prospect plays in any of the college football all-star games.

Athletic Numbers (10%) – Height, Weight, Speed.  Teams are looking at the film first and then see if the prospect checks off the box in the athletic numbers per the position.

Injury History/Off Field/Football IQ (10%) –  Any major injuries, anything major off the field, love of the game, film study.  Scouts are check social media, talking to high school coaches, strength coaches, academic advisors, current coaches as they try to find out as much information on the prospect on and off the field.

Basic NFL Business 101

By Justin VanFulpen

This might not be any new information but here is some of the basic’s when it comes to the NFL business.

Roster size:  90 man roster in the off-season and start of training camp.  Rosters will get cut down to 53 man roster and of that only 46 players dress for each week.  If a player doesn’t dress he will still get paid the same if he did dress for the game.

Benefits of being on 53 man roster:  After you play 2 regular season games you will be automatic enrolled in the 401K in which the NFL has a match.  There is an NFL pension, tuition reimbursement, and other benefits.  Also each player on the 53 man roster does receive 2 game tickets per home game.

2018 Rookie Base Salary:  $480,000 per year or $28,235 per week.

Performance Based Pool:  If a player plays one down in a regular season game he is eligible. This is a lump sum of money paid out after the season based on each player playtime percentage.

Playoffs:  Will get additional weekly checks if team is in the playoffs.

Practice Squad: The maximum players allowed on a NFL teams practice squad is 10.  A practice squad player can sign with any teams 53 man roster at any time and if signs with another team then its own the player is guaranteed 2 regular season game checks.

2018 Practice Squad Pay: $7,600 a week or $129,200 a year.

Training Camp/Pre-Season Games: Weekly pay in 2017 is $1,075 for rookies.

Taxes: Will need to pay state income taxes in each state that a player plays in, so at the end of the season possible 9 state tax returns will need to be filled.  Each state has a different state income tax rate and some states like Texas, Tennessee, Florida, Washington have no state income tax.

Tuesday During the NFL Season:  Most teams Tuesday is the players off day, but also it is the day teams will bring in “street free-agents” to work out because of injuries the past week or to get a look at for the teams emergency list for future injuries.

Future Contracts:  When people talk about future contract it an NFL team signing a player after the season so that the player can participate in OTA’s, Mini-Camps and then go to training camp with the team.

Agents:  Agents can charge a maximum of 3%, on base salary as well as signing bonus, work out bonus, and roster bonus.  But only get paid after the player gets paid.  Also does not get a commission on practice squad weekly pay.

19 Things a NFL Agent Does For Their Client

By Justin VanFulpen

Not all firms or all agents do all these things but they are aware of these things and can get them done if need.

1. Contract Negotiations – Top thing an agent is trying to is maximum their clients on the field contract and any off the field contacts.

2. Marketing and Selling Film (Pre-Draft & Free-Agency) – 80% of players draft grade is based on film and when players go into free-agency it is all about selling film and ability.

3. All Star Game Invites – Agent can push players to the All-Star game directors even before the season starts.

4. Training – Not only pre-draft training recommendations but also off-season training as well.

5. Nutrition – Goes hand and hand with training but it also in-season and off-season.

6. Endorsements and Marketing – Addition way for agents to help their clients make money off the field.

7. PR and Media Relations – The Media is a good way to be able increase visibility and brand.

8. Relocation Assistance – Players can always be on the move in free-agency and new teams.

9. Appearances – If it is not a paid appearance sometime it worth more to your brand to be somewhere.

10. Injury Settlements/ Grievances – There is always injuries in football and it is a business so need someone to look out of your best interest as a player.

11. Benefits Assistance/Education (401K, Pension, Performance Base Pay) – Helping the players be aware of everything that is available to him and how it all works.

12. Financial Advisement (In-house, Referral, or Vetting) – Some agents have this service done in house or can help their clients find the right qualified fit for them.

13. Taxes (In-house, Referral, or Vetting) – Some agents have this service done in house or can help their clients find the right qualified fit for them.

14. Insurance (In-house, Referral or Vetting) – Some agents have this service done in house or can help their clients find the right qualified fit for them.

15. Social Media Management – Social media not only can have an effect on your band it is another way to help great additional revenue for the player.

16. Branding/Website Development – Branding is an important part to help increase awareness and increase current and future revenue.

17. Concierge Services – Bill Pay, Event Planning, Personal Services, Travel Assistance, etc.

18. Career Management – Overall guidance of the player current and future plans.

19. Post-Career Planning – Helping figuring out what is the plan after the game of football.

How College Football All-Star Game Invites work?

By Justin VanFulpen

The question always comes up from coaches, players, parents, agents, etc. – How does a player get invited to play in a game?   I had an opportunity to be in charge of the personnel for all-star games and like all the other people in the all-star game business we are looking for the best player that will have an opportunity to get drafted.  All-Star Games are talking to NFL scouts to see who they want to see in an all-star game, also they are hearing from agents, coaches who are recommending players both early and late in the invite process.

All-Star games are also looking at the spring grades from BLETSO and National to give them an idea of who as a whole the NFL likes as seniors when they speak with scouts.  One of the big reasons that spring grades as so important when it comes to all-star games and the NFL combine.

Since the life blood of an all-star game is sponsorship and most sponsors are looking to get close to NFL players or be able to say that they are involved with NFL prospects without having to spend the top dollars to be an official NFL sponsor.

But what I always tell people asking that question that communication is key with the personnel directors of the game or their staff.  Sometimes players will miss out on an opportunity to play in an all-star game because they don’t get back with an all-star game to let them know they are interested in playing in the game because they are waiting to get an invite to a “bigger” game.

Communicate with all the all-star games (Senior Bowl, East West Shrine, NFLPA, etc) and it doesn’t hurt to reach out to them via social media, email, phone, etc to get in front of them if you are not on their radar or even if you are it will strength your chance for an invite.

Since the Senior Bowl is by the far the number one all-star game they have the lead when it comes to what prospects go where.  If a player gets invited to the Senior Bowl most of the time they are pulling out of whatever all-star game they are in and going to that game.  Since that is the case and invites are kept close to the vest it causes all the other all-star games to continuously change their roster.

All-Star games start sending out invites in mid to late October and each game does it different as far as inviting players.  Some email the player directly other will send the invite to the school and have the coaches give it to the players.

My advice to players is accept the invite when you get it and get it back to the game if then you get invited to a “bigger” game,  just communicate with the game you had already accepted and just let them know in a timely manner so they can invite someone else.

 

7 Things an Agent can help a Coach with

By Justin VanFulpen

Social Media Consulting:  An agent can review coach’s social media accounts to make sure they are presenting the best image possible and if they aren’t on a social media platform help them get on it and use it to its best ability possible.

Interview Preparation: An agent can help get coaches prepared for their job interview from everything such as sample interview questions to reviewing their overall plan.

Media & Public Relations:  An agent can help coaches utilize the media and public relations as the ability to get their message out there and help increase their visibility and showcase their skills.

Career Counsel: An agent can be a sounding board with proven-expertise to assist coaches in their all aspects of their career.

Marketing:  An agent can help our coaches identifying potential outside income opportunities that may be available to them, such as public appearances, paid media opportunities, golf outings and more.

Job Placement Support: An agent can work to put their coach in the best position to obtain their desired position through anticipating openings, gathering information, and strategizing in all areas of the search process.

Contract Negotiation: An agent can focus on maximizing their coaches earning potential and professional protection, while the coach can just focus on being the best coach he can be.

An NFL Agent alone can’t get a player drafted or signed

By Justin VanFulpen

Many players were not drafted as high as they thought they would or were promise and some didn’t get drafted at all in this year’s NFL Draft. First off if any agent promise that you will get drafted, or he or she promises you what round you will get drafted …Run!

No one knows for sure were a player will get drafted not even the teams –  see Mitchell Trubisky for an example just this year some people had him going in the second round and he went second overall.

Players might be on NFL team’s draft boards and call players multiple times but never draft them because teams for the most part have to or are willing to react to what happens in the draft as a whole.

An agent is a facilitator of your talents as a player and what you have put on film. 

An agent can help get you into an All-Star game (Senior Bowl, E-W Shrine, etc.), promote your film to NFL scouts, promote you to the media, give you an overview of the NFL landscape in terms of your position with the 32 NFL teams, but if the NFL teams don’t think you can play in the NFL he or she is not going to get you drafted or signed.  NFL teams for the most part don’t care who your agent is.  Also NFL teams are going to do what they feel is best for their teams not doing a favor for an agent that they know or like.

An agent has a valuable role to play in the process and they can help move guys up with their guidance as skills but an NFL agent alone can’t get a player drafted or signed.  It comes down to does the NFL teams think the player has the skills to play in the NFL.

Only Film can raise your NFL Draft stock – Not your 40 time

By Justin VanFulpen

Now that the 2017 NFL Draft is in the books, many people are looking forward to the 2018 including the draft prospects for next year draft.  But if there is one thing that stood out in the 2017 NFL Draft is film is king and for the most part nothing else really matters.  People get excited for the NFL Combine to come and see how fast the NFL prospects run but one of the biggest shocks to many was the WR Corey Davis, Western Michigan went #5 overall to the Tennessee Titans.  Davis got hurt training and never did any of the testing, never ran a 40 and still was the #5 overall draft pick and was the first WR selected in the 2017 NFL Draft.  He sent in a video to all 32 teams of him running routes showing that he was almost back health from his ankle injury before the NFL Draft.

LB Haason Reddick, Temple came into the season with a spring grade from NFL scouts with a grade that he couldn’t play in the NFL (In the past it was called a reject grade), not even a low free-agent grade.  Basically saying he isn’t even someone to watch as a draft prospect.  But what did Reddick do this season he showed on film that the scout spring grade was wrong, he had a huge season, he was second on the team in tackles, first of the team in tackles for loss and sacks.  With that great season got him an invite to the Senior Bowl which he had a great week in front of scouts many who at the being of the process back in the spring said he couldn’t play in the NFL.  He was invited the NFL Combine and checked off the box on the numbers that a NFL linebacker should in the time and testing part.   Reddick went on to be the #13 overall pick in the 2017 NFL Draft by the Arizona Cardinals.

But as many GMs will tell you their team’s board is set before the even get to the NFL Combine.  As Detroit Lions GM Bob Quinn said after this year NFL draft after drafting Teez Tabor out of Florida who didn’t run well as the NFL Combine or his Pro Day.  (Link here)

Both Corey Davis and Haason Reddick where first round picks who didn’t play in a Power 5 conference and both show that it is about the film, and that it not about your grade going into the season or what you run of even if you run a 40.   Film is key and at the end of the day that is your resume to NFL teams.