7 Things an Agent can help a Coach with

When it comes to the business of coaching there is a lot more then just X’s and O’s and having someone on your team that can provide assistant in many different ways can be invaluable. Here are just 7 different things an agent can help their coaching client with.

Social Media Consulting:  An agent can review coach’s social media accounts to make sure they are presenting the best image possible and if they aren’t on a social media platform help them get on it and use it to its best ability possible.

Interview Preparation: An agent can help get coaches prepared for their job interview from everything such as sample interview questions to reviewing their overall plan.

Media & Public Relations:  An agent can help coaches utilize the media and public relations as the ability to get their message out there and help increase their visibility and showcase their skills.

Career Counsel: An agent can be a sounding board with proven-expertise to assist coaches in their all aspects of their career.

Marketing:  An agent can help our coaches identifying potential outside income opportunities that may be available to them, such as public appearances, paid media opportunities, golf outings and more.

Job Placement Support: An agent can work to put their coach in the best position to obtain their desired position through anticipating openings, gathering information, and strategizing in all areas of the search process.

Contract Negotiation: An agent can focus on maximizing their coaches earning potential and professional protection, while the coach can just focus on being the best coach he can be.

Task of an NFL Agent pre-Draft

All-Games: Even before an agent signing a prospect he/she is most likely contacting the director of the all-star games but especially after a client has signed with an agent are they contacting the directors to see if they can get their client in a game. With the All-Star games being the last time football is practice or played it is the last time the NFL scouts will have a chance to evaluate the prospect in person, and as we always see players rise and sliding because of all-star game practice and game performances.

Film: Agents should be contacting scouts and coaches to sell and promote their clients best game film against their best level of competition that they played. With the game films agents can sell to scouts and coaches how their prospect fits into the team’s schemes and how they would be an upgrade to their roster. Agents know that NFL Scouts have access to all the film via the NFL Distribution Center so a scout can pull up any game wherever he is at. Agents need to be selling the film to the NFL scouts and then coaches when they get involved in the process.

NFL Scouts:  Scouts make their own judgement and are paid to give their opinion on a prospects ability to play in the NFL.  Agents are contacting scouts to give them information about their prospect and sell their prospects ability to play football.

Promotion of Prospect: An agent is looking to use the media as a form of getting their prospects story out there also to make sure other teams know that there is more than just one team interested in the prospect. Also an agent is looking to see what deals that they can make in with different companies to make their prospect additional money off the field.  Some agent or agency might outsource these two jobs.  Two of the first things off the field in terms of marketing is a trading card deal and a shoe deal, but these deals will be different based on how high the player is projected to be drafted as well as what position that he plays.

Knowledge of the NFL Landscape:  Each prospect is in competition with every player in their position as well as the current players at their position in the NFL, so an agent needs to have a working knowledge base to properly advise their client. They need to know what they of offense and defense scheme a team runs.  It would be embarrassing if an agent was promoting a 3-4 defense end (5 tech) to a team that runs a 4-3 defense. Also if a prospect is not drafted where he is advising his client to sign is a big deal as if this prospect is just a “camp body” or has an actually shot at making the 53-man roster. What is the agent using to make a determination, what they are offer as a signing bonus or what the team currently has on their roster at their client position and the scheme the team runs? So knowledge of the NFL is an important thing.

These are just some of the tasks that an agent performs per draft there are many additional ones after the draft is over.

How do College Football All-Star Game Invites work?

The question always comes up from coaches, players, parents, agents, etc. – How does a player get invited to play in a game?   I had an opportunity to be in charge of the personnel for all-star games and like all the other people in the all-star game business we are looking for the best player that will have an opportunity to get drafted.  All-Star Games are talking to NFL scouts to see who they want to see in an all-star game, also they are hearing from agents, coaches who are recommending players both early and late in the invite process.

All-Star games are also looking at the spring grades from BLETSO and National Football Scouting (NFS) to give them an idea of who the prospects that the NFL likes. Then they will see what players have played well in there senior year. All-Star games will speak with scouts to get their opinion on who they would like to see or who they think is worthy of being invited to the game.  

One of the big reasons that spring grades are so important is they are the starting point when it comes to all-star games and the NFL combine. National Football Scouting runs the NFL Combine so knowing and inviting who they had graded higher in the spring the more likely the prospect will be invited to the NFL Combine.

Since the life blood of an all-star game is sponsorship and most sponsors are looking to get close to NFL players or be able to say that they are involved with NFL prospects without having to spend the top dollars to be an official NFL sponsor.

But what I always tell people asking that question that communication is key with the personnel directors of the game or their staff.  Sometimes players will miss out on an opportunity to play in an all-star game because they don’t get back with an all-star game to let them know they are interested in playing in the game because they are waiting to get an invite to a “bigger” game.

Communicate with all the all-star games (Senior BowlEast West ShrineNFLPA, etc) and it doesn’t hurt to reach out to them via social media, email, phone, etc to get in front of them if you are not on their radar or even if you are it will strength your chance for an invite.

Since the Senior Bowl is by the far the number one all-star game they have the lead when it comes to what prospects go where.  If a player gets invited to the Senior Bowl most of the time they are pulling out of whatever all-star game they are in and going to that game.  Since that is the case and invites are kept close to the vest it causes all the other all-star games to continuously change their roster.

All-Star games start sending out invites in mid to late October and each game does it different as far as inviting players.  Some email the player directly the invite to their game, other games will send the invite to the school and have the coaches give the invite to the player.

My advice to players is accept the invite when you get it and get it back to the game if then you get invited to a “bigger” game,  just communicate with the game you had already accepted and just let them know in a timely manner so they can invite someone else.

2020 NFL Rookie Dollars & Cents

2019 NFL Draft Analysis – Average Guaranteed Dollars by Round
1st Round – $16,939,370
2nd Round – $3,786853
3rd Round – $946,211
4th Round – $692,925
5th Round – $301,369
6th Round – $161,745
7th Round – $88,795

(These numbers include base salary, signing, roster and option bonuses that are guaranteed)

Undrafted Free Agents
$5,000 (Average Signing Bonus)

2020 Rookie Minimum Salary: $510,000
So weekly pay if on 53 man roster: $30,000

2020 Practice Squad Weekly Pay: $8,400.00 ($142,800 if on all 17 weeks)
Players that are drafted sign 4 year contracts
Players that are not drafted sign 3 year contracts

So an undrafted contact done in 2020 would be 3 years with no signing bonus with be 3 years $1,800,000 (nothing guaranteed)

Base Salaries:
2020: $510,000
2021: $600,000
2022: $690,000

Training Camp/Pre-Season Pay: $1,150.00

Off-Season Pay (OTA’s/Mini Camp): $235 per workout – 3 to 4 per week depending

Post Season Pay:
Division Winner: $33,000
Wild Card: $30,000

Division Playoff $33,000

Conference Championship: $59,000

Super Bowl Winner: $130,000
Super Bowl Loser: $65,000

Performance Based Pool:  If a player plays one down in a regular season game he is eligible. This is a lump sum of money paid out after the season based on each player playtime percentage.

Basic NFL Business 101

This might not be any new information but here is some of the basic’s when it comes to the NFL business.

Roster size:  90 man roster in the off-season and start of training camp.  Rosters will get cut down to 53 man roster and of that only 46 players dress for each week.  If a player doesn’t dress he will still get paid the same if he did dress for the game.

Benefits of being on 53 man roster:  After you play 2 regular season games you will be automatic enrolled in the 401K in which the NFL has a match.  There is an NFL pension, tuition reimbursement, and other benefits.  Also each player on the 53 man roster does receive 2 game tickets per home game.

2020 Rookie Base Salary:  $510,000 per year or $30,000 per week.

Performance Based Pool:  If a player plays one down in a regular season game he is eligible. This is a lump sum of money paid out after the season based on each player playtime percentage.

Playoffs:  Will get additional weekly checks if team is in the playoffs.

Practice Squad: The maximum players allowed on a NFL teams practice squad is 10.  A practice squad player can sign with any teams 53 man roster at any time and if signs with another team then its own the player is guaranteed 3 regular season game checks (Assuming there is 3 regular season games left).

2020 Practice Squad Pay: $8,400 a week or $142,800 a year.

Training Camp/Pre-Season Games: Weekly pay in 2020 is $1,150 for rookies.

Taxes: Will need to pay state income taxes in each state that a player plays in, so at the end of the season possible 9 state tax returns will need to be filled.  Each state has a different state income tax rate and some states like Texas, Tennessee, Florida, Washington have no state income tax.

Tuesday During the NFL Season:  Most teams Tuesday is the players off day, but also it is the day teams will bring in “street free-agents” to work out because of injuries the past week or to get a look at for the teams emergency list for future injuries.

An NFL Agent alone can’t get a player drafted or signed

After the NFL Draft is over many players are not drafted as high as they thought they would or were promise and some didn’t get drafted at all in this year’s NFL Draft. First off if any agent promise that you will get drafted, or he or she promises you what round you will get drafted …RUN!

No one knows for sure were a player will get drafted not even the teams –  see Baker Mayfield two years ago, no one thought he would go number one overall even a week before the draft, before the season started and even during the season a lot of teams had him graded as a third round pick. This time last year no one thought Kyler Murray was going to be the first overall pick or even play football at all.

An agent is a facilitator of your talents as a player and what you have put on film. 

An agent can help get you into an All-Star game (Senior Bowl, E-W Shrine, etc.), help you in the pre-draft process, promote your film to NFL scouts, promote you to the media, give you an overview of the NFL landscape in terms of your position with the 32 NFL teams, but if the NFL teams don’t think you can play in the NFL he or she is not going to get you drafted or signed. We have seen players move up draft boards based on all-star game performances or fall down draft boards because they didn’t test like they played.

NFL teams for the most part don’t care who your agent is.  Also NFL teams are going to do what they feel is best for their teams not doing a favor for an agent that they know or like.

An agent has a valuable role to play in the process and they can help move guys up with their guidance and skills about the pre-draft process but an NFL agent alone can’t get a player drafted or signed.  It comes down to does the NFL teams think the player has the skills to play in the NFL. In the end the film doesn’t lie.

NFL/NFL Draft – Frequently Asked Questions

Is it against NCAA rules for players and parents to talk to agents?

No – It is not a violation of NCAA rules if a student-athlete merely talks to an agent (as long as an agreement for agent representation is not established or nothing of value is giving to an athlete) or socializes with an agent. For example, a student-athlete could go to dinner with an agent and no NCAA violations would result if the student-athlete provided his own transportation and paid for his or her meal.

Will NFL teams or scouts provide their spring grades on the player from the two scouting service (BLETSO & National)?

No – The scouting services (BLETSO & National) keep their information private and do not share it with players, parents, coaches, agents, trainers, etc.  Does the information leak out there from time to time and are people able to get their hands on it, yes but it doesn’t come from the two organizations directly.

How do BLETSO and National come up with the spring grades?

Both scouting service will come in the spring and evaluate the upcoming senior’s by watching film of the prospects junior year, talking to the strength and conditioning staff, the coaching staff, and the academic staff at the school about the prospects.   Some schools allow the scouts to come in and measure the prospects height, weight, hands size, arm length as well as have the prospects take the Wonderlic Test.  Some schools will even allow the scouts to time their players in the 40 yard dash, but very schools will allow this now.

Can players, parents and coaches contact the College Football All-Star games to recommend a player for the All-Star game?

Yes – Anyone can contact the All-Star games (Senior Bowl, East West Shrine Game, NFLPA Bowl, etc.)  to recommend a player and the sooner the better to make sure the player in on the games watch list or at least on the games radar that they would be interested in playing in the game.  The best person to contact is the director of the game.

How does getting invited to the NFL Combine in Indianapolis work?

National Football Scouting, one of the two scouting service that NFL team use run it, they have a committee of 10 members and they vote on the players that are selected.  Having a good spring grade goes along way to getting selected because spring grades are a road map to where NFL scouts are going to go and watch and evaluate prospects.

When can a player sign with an agent?

When his college eligibility is totally done (after last game, and college team has no more games) as a senior or if a player is going to declare early for the NFL draft he has to be 3 years removed from high school and once he declares for the NFL Draft he forfeits the rest of his college eligibility.

What is the maximum an agent can charge from the player NFL contact?

Per the NFLPA rules the maximum an NFLPA Certified Contract Advisors (agents) can charge is 3% – The agent only get paid after the player get paid off of the players signing bonus or other bonuses in the contract and the base salary.

What is the normal commission fee for marketing and off the field money made for the player?

Agents or marketing firms usually charge between 10% and 15% commission on marketing and off the field money.

Does a player have to hire an agent?

No – But NFL teams are only allowed to talk to NFLPA Certified Contract Advisors that represent the player or the player themselves.  They are not allowed to negotiate with family members or other non-certified people and if they do the team could possible lose future draft choices.

How does a player sign with an agent (NFLPA Certified Contract Advisors)?

They player signs what is called an SRA (Standard Representation Agreement) that is from the NFLPA and is standard for all players.  By sign this is also makes the player part of the NFLPA and Players Inc. (The marketing arm of the NFLPA).  At any time the players can fire the agent and has to wait 5 days to hire another agent to represent him.

What are the steps that go into getting a Senior prospect final grade?

  1. Junior Day
  2. Junior Film Study
  3. Spring Grades
  4. Training Camp Visits (By NFL Scouts)
  5. Regular Season/Post Season
  6. College Football All-Star Games
  7. NFL Combine
  8. Pro Day/Individual Works Outs
  9. Team Grades (From Scouts, Front Office & Coaches)
  10. NFL Draft

Top 20 NFL Players per Position by Average Pay per Year (APY)

By Justin VanFulpen

Here is a look at the Top 20 NFL Player per position by Average Pay per Year (APY). Also there is age, and round drafted and at the bottom of each position group you will see an average for all the categories for the 20 players. Information was taken from Spotrac.com

QB

RB

WR

TE

LT

RT

OG

C

DE

DT

OLB

ILB

CB

FS

SS

What NFL Draft Grades are made up of per NFL Scouts

Film (80%) – Your level of competition and how you played against the best level of competition you faced that year.  Each NFL team will view around 3 full games of your current season normally against who is the best competition. This also includes if a prospect plays in any of the college football all-star games. Scouts are not watching highlight clips to grade they are watching full game and grading every play. They are looking to see if a player plays hard and hustles on every play they are in.

Athletic Numbers (10%) – Height, Weight, Speed.  Teams are looking at the film first and then see if the prospect checks off the box in the athletic numbers per the position.  But still the film comes first. True teams have a range of where they athletic numbers need to be, but if you can’t play that goes out the window.

Injury History/Off Field/Football IQ (10%) –  Any major injuries, anything major off the field, love of the game, film study.  Scouts are check social media, talking to high school coaches, strength coaches, academic advisors, current coaches as they try to find out as much information on the prospect on and off the field. Teams will reject players fully for injury and off the field issues no matter how good a player is on the field.

What can help/hurt a players NFL draft stock that has nothing to do with playing

True in the NFL it is all about can you play the game at a high level and it is about the film and as they always say “the eye in the sky can’t tell a lie” but there are other factors that make up a player draft stock that has nothing to do with your skill as a player. There are a lot of things that are out of players control but there are many that it comes down to choices.

Effort/Hustle – Going 100% on every play doesn’t have anything to do skill.  Having a high motor and giving hustle and effort on every play is only a positive and is something that a player can control. Remember scouts and coaches and not just watching highlight tapes, they are watching full games to see what you do on every snap.

Football IQ – Film study, knowledge of your opponent, what are his tendencies, knowledge of your scheme and the purpose of each play, knowledge of the rules, all of these things it doesn’t matter how athletically gifted you are as a player.    

Accepting Coaching – Remember scouts are going to talk to coaches about prospects, from the head coach down to the position coaches and one thing coaches are going to is be honest with the scouts because coaches know that they are only as good as their word when it comes to what they tell the scouts. So if the prospect will accept coaching, willing to do what the coaches ask of him are all things that a prospect has control over.

Failed Drug Test – As a player you might not thing that this is a big deal but it is something that can hurt you with NFL teams and is something that as player you have control over.

Domestic Violence/ Violence against Women – There are many documented cases that has affected guys draft status including a few years ago with running back Joe Mixon (Cincinnati Bengals).  Even with this happening a few years ago many teams took him off their draft board and he dropped a lot further in the draft then many people had him graded on film.

Association – When NFL teams are doing their due diligence investigating player’s back-grounds they are interested in who the player hangs with off the field and do any of these people present red flags.  They are wondering if by associating with these people will the player be affected to making some bad decisions?

Social Media – Monitoring and reviewing player’s social media has become a big time in the recent years.  Scouts are looking to see what the prospect is posting on these platforms (Twitter, Facebook, Snapchat, Instagram).  They are looking for is the player posting about football? Some of the red flags they are looking for is the prospect posting about Guns, Violence, Drugs, Alcohol, etc.?

Work Ethic – As a prospect are you a hard worker in the weight room, on the practice field, in the class room. Thing is one thing that a prospect can control. One of the most important resource to a NFL scout is the weight room coach or the strength and conditioning coach. Scouts are going to ask does this prospect show up for work outs, does he do extra, do you have to push him to give effort? All things that can be controlled.

Medical – This is one that a prospect doesn’t have much control over, in football injuries happen, and they do have an effect on prospect draft grade.   What a prospect does have is when the injury does happen how hard to they attack the rehab, also what are you doing as far as injury prevention?