By Justin VanFulpen
By Justin VanFulpen
In the past few years social media has exploded and more and more corporate America is reviewing candidates for jobs social media profiles and making hiring decisions based on what they find on someone’s Facebook, Twitter, Instagram, Snapchat, etc. This has now made its way to the NFL Draft process and it is something some NFL teams are taking to a scientific measurable level.
NFL teams are creating a “social media profile” on NFL draft prospects as well as their regular football profile that included football skills on film, medical and character. This social media profile is looking to see what the prospects are tweeting about, what they are posting, etc. Things that they are looking for is how much does the prospect post something about football? Are there posts about drugs, weapons, or alcohol? Does the prospect post things degrading women? Some NFL teams will use pie graphs to show the percentage of things that the prospect posts about.
How far are NFL teams going back to research? Well one NFL team that I talked to said that they looked all the way back at a tweet QB Jameis Winston had tweeted in high school. Yes, high school.
“Our job now as scouts is not just see if the guy can play but every aspect of his life and that now includes his social media and what he post, as what his post is most likely what is important to him as a person. We are now taking it to a level of measuring that.” said one NFL scout.
As we saw play out this past April draft with former Ole Miss and current Miami Dolphins OT Laremy Tunsil social media was hacked and a video and screen shot of texts were posted. Tunsil’s fall from the draft’s projected No. 3 pick to No. 13 cost him at least $10 million in guaranteed signing bonuses. True Tunsil’s social media profiles we hacked by what was believed someone who Tunsil had given access to his profiles in the past.
With this social media analytics and data what NFL teams are trying to find out is, one does the prospect love football and two is he a good guy and can we trust him. Everyone need to know what they post on social media could be viewed differently by different people. True what someone post on social media doesn’t give the full picture but it is a tool that NFL teams are trying to use to make better personal decisions.
Social media can be used for positives things like building one’s brand, marketing, engaging with fans, supporting causes and much more but it can have a negative effect as well and once something is posted it can’t be taken back even if deleted because with the notoriety someone will screen shot it and it will live on.
Highlights from Former NFL GM and Scout Ray Farmer talking about the NFL Draft and the process at Inside the League Event at 2016 NFL Combine. Ray Farmer was a 4th round draft pick, worked for the Atlanta Falcons as a scout, Kansas City Chiefs as Director of Pro Personnel, and the Cleveland Browns as General Manager.
Right now we are getting close to the 2016 NFL draft but NFL scouts around the country are already hard at work on the 2017 NFL draft on college campus in what is called “Junior Days”. What are “Junior Days”? Well there are two scouting organizations that NFL teams subscribe to called BLESTO and National (National Football Scouting) each of these organizations is made up of scouts from different teams, and all except the New England Patriots “subscribe” to one of these services.
Normally the college coach who is the pro liaison sets up the junior day in which the draft-eligible players for the next year take part in a workout much like a Pro Day just for these scouts. These junior days are normally scheduled during spring practice.
Scouts do measurable, the player’s height, weight, hand size and reach, some school will allow their players to run the 40 but others won’t. The scouts will also have the players take the Wonderlic test which is a standardized test which is used to assess the aptitude of prospective employees for learning and problem-solving. The scouts also view film for the player’s junior year as well as background information and injury history. From there, only a single report is filed and shared with the other teams as part of the group, and then there is a meeting where the reports are shared with the member clubs sometime in late May.
Once those reports are filled that is when people in the football business try to get their hands on those reports or just the grades. Even though all information from National Football Scouting and BLESTO are proprietary, agents, financial advisors, trainers, all-star game organizers, media members, and NFL draft gurus all try to get their hands on what is referred to as the “spring grades.” Once anyone gets their hands on these grades they will start contacting the players letting them know what their “spring grade” is.
These grades are not set in stone and they sure change thru out the season but they are for sure a great starting point. The grade that either of these services gives a player the May before he plays senior season doesn’t have a huge effect on where the player is drafted a full year later but does have a good bearing if the player will get invited to the NFL Scouting Combine which is run by National and has input by BLESTO on who gets invited.
Springs grades are important starting point for people in football business and the prospects. But there is always prospects who come off the radar like DE Ezekiel Ansah, Detroit Lions (Drafted 5th overall in 2013, no spring grade) and this year CB Quinten Rollins, Miami (OH) should be a middle round draft pick who also didn’t have a spring grade going into this season.
Some schools allow their players to run in the spring for NFL Scouts. In this years NFL combine there were 21 players that ran for NFL Scouts in the spring and also ran at the NFL Combine. Only 10 of them improved their times and 11 actually got slower. All 21 players trained at a combine prep facility, but at the end of the day, fast guys run fast.
Plus as scouts and GMs will tell you by the time that they get to Indianapolis for the NFL Combine their NFL Draft Board is set. Most teams have around 180 players on their draft board so the NFL Combine is about confirmation and cross checking. At the end of the day “it is about ball” as one GM told me.
A lot of talk about this subject came on when Seattle Seahawks Offensive Tackle Russell Okung wrote the article “Betting on Myself” for the website The Players’ Tribune before the start of NFL training camps kicked off this summer. In the article Okung talks about how he will be going into free-agency without an NFL Contract Advisor (Agent) and the reason he is doing that. Okung was drafted with the 6th overall pick in the 2010 NFL Draft by the Seattle Seahawks.
In this past NFL Draft we saw that there were three players that where drafted without an agent. OT Ereck Flowers out of Miami (FL) who was the 9th overall pick by the New York Giants. CB Alex Carter out of Stanford who the 80th overall pick by the Detroit Lions. Carter father is former NFL CB Tom Carter who was a first round pick and now works for the NFLPA. TE Gerald Christian who was the last pick in the draft by the Arizona Cardinals, but since the draft has hired an NFL agent. So can you get drafted without an agent – ABOSLUTELY! But if you don’t have an agent you are the one marketing yourself to the NFL teams and negotiating your NFL contract since only the player or a certified NFLPA contact advisor can do.
One thing of the first things to do when talking with an “agent” is ask them if they are NFLPA certified if not you are dealing with what is called a “runner” and someone who can’t negotiated an NFL contact on your behalf.
Here are a few advantages of hiring an NFL Agent:
- Marketing your film and skills to all 32 NFL teams: There is time and effort an NFL team is more willing to give their true opinion of a player to a 3rd party rather than the player themselves.
- Protection: Let say you get injured in a practice or a game you want to have someone there to protect your best interest against the team, with second opinion as well as injury settlements or grievances. Remember the NFL is a business when it is all said and done.
- Sound board: An NFL agent should know the NFL landscape and be able to give an educated opinion on all 32 teams and how you would fit in the draft or free-agency with a particular team. As well as being able to give guidance and advice on other business and life matters.
- Contract Negotiations: An NFL would rather negotiated with someone other than the player and an agent job is to get the best deal for the player but yet the agent doesn’t play for the team so things that a team can and will say to an agent they most likely won’t say to a player.
True a player can save money by not hiring an agent, but one thing that a player needs to know is that their agent fee is tax deductible. So having an NFL agent is an advantage but as a player you need to find the right one for the long term. There are many agents out there and a lot of them only selling point to a player is the imitated cash value (money, training, etc.) that they can provide so you as a player need to understand the true value of hiring an NFL Contact advisor.